Flares

It tracks competitors across multiple sources, captures early signals, and transforms that data into actionable insights and live sales battlecards.

Yes, Flares offers a 14-day free trial so you can test the platform's capabilities before committing.

Product marketing, product, sales and sales enablement teams, plus founders and CI analysts who need to track competitors without hiring an analyst. VC and PE firms also use it across portfolio companies.

Setup takes under 30 seconds: enter your company's website URL and Flares handles the rest. No setup fee, no implementation project, no dedicated analyst required.

Plans cover 3 to 10 competitors depending on the tier, and you can add, swap or remove them at any time. Above 10, Flares builds a custom plan around your portfolio.

Plans start at $59/month for 3 competitors and scale to $129/month for 10, with a 14-day free trial. Platform and Enterprise plans add CRM integrations, real-time reports and battlecards. Above 10 competitors, pricing is custom.

Flares tracks competitor pricing, product and feature changes, positioning and messaging, blog and PR activity, customer reviews, hiring, ads and social media. It flags changes that matter, not every mention of a competitor's name.

Google Alerts catches mentions. Flares catches meaning. A pricing page rewrite, a shift in target audience, a new product tier: these are the changes that matter to your business, and they never show up in keyword alerts.

Platform plans connect to Salesforce and HubSpot, plus call-recording tools like Gong, Claap and Mojo. Flares also exposes reports, signals and battlecards over MCP, so your team can query them from Claude, Cursor or any MCP-compatible AI assistant.

No. It works for any business whose competitors have an online presence: SaaS, e-commerce, agencies, marketplaces and services.